Pizzerias kick off National Pizza Month

In case you were too busy to glance at the calendar, October has started, and that means National Pizza Month is in full swing. At a loss on how to celebrate? Many pizza shops have already started, and they’re getting the press to prove it. Wan...

2013 Pizza Today Hot 100 Independents

Each year, we mail out surveys to independent pizzerias across the nation. Using their responses, we compile our Hot 100 list — a ranking of America’s 100 largest independent pizza operations (based on sales). This issue is eagerly devoured by Pi...

The rise of the brand advocate

There are customers and then there are brand advocates. What’s the difference? Brand advocates will go out of their way to actively promote your business. According to Social Media Today, these ambassadors not only boost sales and awareness, bu...

Great PR is just a slice away

Want to know how to earn yourself an A for effort? Offer students pizza for studying. Such was the ingenious idea of Greenville House of Pizza. According to a Gawker article the restaurant rewards students who use the pizzeria as a study hall, and ev...

Restaurant worker suspended for Facebook photo

A Nashville-suburb server has been suspended from her job for posting a racist tip receipt she received on Facebook. The Red Lobster employee received no tip with a racist slur after attempting to serve a couple. She posted a photo of the receipt on ...

Hotel phones feature a “Pizza Button”

Guests at County Inn and Suites in Niagara Falls, Ontario, can order pizza with the touch of a single button on its phone system. The “Pizza Button” is connected to a local pizzeria. For the full article, CLICK HERE. Now that’s a pa...

Healthcare 101: A primer for the pizzeria operator on the Affordable Care Act

When David Cole teamed with his three brothers to open i Fratelli Pizza in 1987, the group did not discuss the issue of healthcare coverage for themselves let alone entertain any conversation about providing health insurance for employees. That reali...

Preventing presenteeism

Last winter’s flu outbreak highlighted an issue in many businesses: presenteeism, that is, employees showing up even when they’re sick because they need the money and potentially spreading their illness to others. When those employees are handlin...

Why short videos are wildly popular over social media

Pizza Today has been singing the praises of online videos for a while now. With Vine’s 8-seond and Instagram’s 15-second video apps that are able to produce high quality, stop-motion video, you can get creative in your pizzeria. The popul...

Mobile pizza units add sales, street cred

Lloyd Helber owns six Pizza Cottage restaurants located throughout Central Ohio, but ask him about the wave of the future and he’ll tell you mobile kitchens. “Food trucks are the next generation of restaurant,” says Helber, who launched his fir...

Pizzeria Social Media Marketing

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5 quick, painless ways to make social media marketing easy

Social media is a powerful marketing tool. With all of the ins and outs of running a restaurant, how can you keep up social media that is active 24/7? Huffington Post offers five ways to make your social media marketing work for you. They include: Ke...
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